GoDoughnuts
Coffee shop franchise app: loyalty, order-ahead, staff tablet and admin portal
- 3
- connected apps: customer, staff tablet and owner portal
- 8 weeks
- to ship the ordering and loyalty system
- 4 months
- for the full build, including staff and stock management
The story
GoDoughnuts is a UK coffee shop franchise. Customers were not coming back, queues were long, there was no way to order ahead, and staff, stock and hours were managed on paper.
We built the whole digital side: a customer app for ordering and loyalty, a tablet app for staff to take orders and check in and out, a web portal for each shop owner, and an overview panel for the franchise owner across every store. The hard part was making them behave as one system. When a customer orders, staff see it on the tablet at once and the owner sees it in the dashboard, with stock and products kept in sync across every location.
The ordering and loyalty system took 8 weeks. Together with the staff and stock management tools, the whole build took 4 months. The client met with us weekly and spent around 15 minutes a week on it.
“Working with Eclipt was a pleasure. The guys built a great mobile application for our customers as well as a convenient cashier application and a web-based CMS. Great communication, continuous delivery and quality result.”
What was hard, and how we solved it
Problem
No repeat visits
There was no digital loyalty system, so nothing brought a first-time customer in for a second visit.
Peak hour queues
With no way to order ahead, peak times meant long lines and sales walking back out the door.
Everything on paper
Staff hours, stock, and SKUs were tracked by hand, with no clear view of what was happening in each store.
Solution
Loyalty and referrals
The customer app rewards repeat visits and lets regulars bring in people they know.
Order ahead
Customers order from the app and staff see it on the tablet the moment it lands.
One portal per owner
Orders, stock, SKUs, and staff check-in and check-out all report into a single web portal.
Inside the app
